Originally approached to design packaging for a singular collection of engineered flooring, this project evolved into streamlining the brand’s identity, creating a web site, print materials and trade show collateral.
Site design, UX and population.
Click to view online.
Trade show collateral.
Art direction, logo, packaging and print.
Rhythm and Rendition is a collection of distressed or rustic finishes and the branding was inspired by famous historical sites in American roots music such as the Cotton Club and Ryman Auditorium. Archival imagery was researched and collected through the Library of Congress and the logo created to evoke vintage typography while maintaining the clean and modern aesthetic of the company’s branding.
These existing collections, Exquisite Manor and Summit Peak Estates, were rebranded to update the look of existing logos and create palettes and layouts that were more congruous with existing collection and company branding.